Monday, February 11, 2013

Chapter 1 Mission Statement

In today's culture, we often celebrate moments of success by going out with friends and having a couple of drinks. Sometimes, we may even go out to the bar or buy a bottle of liquor because we are depressed but, often we just go to the bar for the hell of it. Whatever the reason may be for bringing the "Devil's Juice"- as a friend of mine once put it - to our thirsty lips, we must always be conscious of just how much of this liquid of youth we consume.

Too many times we've heard stories of people getting into car accidents because of drunk driving or people getting into bar fights because of their inability to hold their liquor properly [yes, it is okay to shake your head at their stupidity.] This poor sense of judgment needs to end, and quickly! Luckily, our very good friends of ABSOLUT VODKA help us with this. Hurray!

ABSOLUT VODKA is the world's fourth largest premium spirits brand. Fun fact, MALIBU is the number one coconut flavored rum in the world, and it's sold in more than 150 countries! KAHLUA coffee liquor is the world's leader in its category. Bottom line, they make some damn good liquor. Any who, they don't just pull us in with their delicious drinks, they care about us, too! Their "Recognize the Moment" program attests to their care for us. What is this program you ask? Well, the program allows you to send a text message to yourself at a specific time to remind you to stick to your drinking limit. You do this through their site of course, kind of like an alarm clock before you do something stupid and crazy later on during your outing. Talk about, "Drink Responsibly."

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